Google recently enhanced their search results with an element called authorship in search. It is a cool feature that can really make your blog posts stand out in search results, yet it is underutilized by the majority of law bloggers out there. Essentially, it links your content to your Google profile. I know what [...]
If you read the title of this post and thought – “that’s crazy” – well, you were right. Word of mouth referrals are one of the best ways to develop business as a lawyer – always have been, always will be. They are certainly not dead. Many attorneys I know rely on it as their [...]
The last couple years have seen significant changes in the way Google handles indexing and search results, including Panda (rewarding high quality content), Search Plus Your World [...]
LinkedIn, Facebook, Twitter, Google+…. the list goes on. Seems like a new social website pops up every other day (Pinterest is the current hot site, although it is unclear if there is any utility for lawyers – see analysis here, here and [...]
Figuring out what is going on behind the curtain at Google and Bing can be extremely difficult. Indeed, an entire SEO industry has emerged to help people improve their position in search results. However, sometimes the search engines provide a glimpse into how they work and how to improve your ranking. [...]
An easy way to drive traffic to your legal blog and build your reputation online is to make sure your target audience can find it. Seems like an easy proposition… Yet, with the sheer number of blogs out there times the number of new posts per day, getting noticed, read, and shared can be difficult. Indeed, it was [...]
Share, Like, Tweet . . . seems like a new social media button pops up every day. You may feel like it is hard to keep up with all of them, but effective social media integration can be a very powerful business development tool. Earlier this year, Google launched the “+1″ button. You may have [...]
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