Currently viewing the tag: "Expertise"

Responding to a RFP – It’s not a book report

By On October 23, 2012 · Leave a Comment

When it comes to request for proposal responses, length does not equal quality. Let me say that again.  Just because you write a long proposal doesn’t mean you have a better proposal.  Indeed, our cloud RFP software limits the number of questions and the lengths of [...]

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Stats say legal technology lagging – I disagree

By On July 23, 2012 · Leave a Comment

As anyone in legal technology knows, launching a successful website or app is hard.  Very hard.  But apparently, it ranks as the hardest, according to TechCrunch, a leading blog on technology, websites, and startups.  Yesterday, TechCrunch posted an article – “

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Google launches Knowledge Graph, and its (potential) improvements to legal search

By On May 18, 2012 · Leave a Comment

The last couple years have seen significant changes in the way Google handles indexing and search results, including Panda (rewarding high quality content), Search Plus Your World [...]

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Case Studies – A powerful tool, when used correctly

By On May 8, 2012 · 1 Comment

There are many types of legal content that a lawyer can showcase online. (check out this handy list of 19 types of content)  Exactly which types of content to focus on can depend on a number of factors, such as target audience, online platforms used, general v. niche [...]

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Tip: Add a link to your law firm website

By On April 12, 2012 · Leave a Comment

If you are like most lawyers out there, you already have a website for your law firm.  And you probably paid good money for it.  Now, there has been some debate recently regarding whether lawyers should focus their online business development efforts on their website, or their social networks, or a blog, or [...]

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Tip: Publish Your Legal Articles Online

By On February 24, 2012 · Leave a Comment

If you are anything like many practicing lawyers out there, you already have a lot of content.  Articles, newsletters, presentations, briefs, even notes from law school.  Generating content consumes a large amount of our lawyerly time.  The problem facing many attorneys is – “what do I do with it?”  If you have a [...]

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Tip: Distribute Your Law Blog Posts via RSS Feed

By On February 7, 2012 · 1 Comment

An easy way to drive traffic to your legal blog and build your reputation online is to make sure your target audience can find it.  Seems like an easy proposition… Yet, with the sheer number of blogs out there times the number of new posts per day, getting noticed, read, and shared can be difficult.  Indeed, it was [...]

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Content Marketing For Attorneys – The Basics

By On November 3, 2011 · 1 Comment

“Content Marketing” . . . you may be hearing this term a lot lately in legal marketing circles.  Or perhaps inbound marketing, or social media marketing.  Regardless of how it is defined, using content you generate as a business development tool should be a cornerstone of your marketing efforts.  Thus, we thought we [...]

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Tip: Selecting Your Niche

By On October 25, 2011 · Leave a Comment

On the RFPattorney Blog, we regularly feature tips for effective use of RFPattorney, which always begin with “Tip:” –  check back for great advice on optimizing your experience.  These useful tips will also appear in the news feed on your dashboard.

Our first tip: select your niche based on your target [...]

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