Google recently enhanced their search results with an element called authorship in search. It is a cool feature that can really make your blog posts stand out in search results, yet it is underutilized by the majority of law bloggers out there. Essentially, it links your content to your Google profile. I know what [...]
In my last post, I highlighted a few of the ways that Facebook’s appeal for law firms (via pages) has decreased. In particular, I stated that “Facebook has reduced the visibility of posts in the timelines of page followers.” Essentially, if you work hard [...]
When it comes to request for proposal responses, length does not equal quality. Let me say that again. Just because you write a long proposal doesn’t mean you have a better proposal. Indeed, our cloud RFP software limits the number of questions and the lengths of [...]
If you read the title of this post and thought – “that’s crazy” – well, you were right. Word of mouth referrals are one of the best ways to develop business as a lawyer – always have been, always will be. They are certainly not dead. Many attorneys I know rely on it as their [...]
There are many types of legal content that a lawyer can showcase online. (check out this handy list of 19 types of content) Exactly which types of content to focus on can depend on a number of factors, such as target audience, online platforms used, general v. niche [...]
Figuring out what is going on behind the curtain at Google and Bing can be extremely difficult. Indeed, an entire SEO industry has emerged to help people improve their position in search results. However, sometimes the search engines provide a glimpse into how they work and how to improve your ranking. [...]
If you are anything like many practicing lawyers out there, you already have a lot of content. Articles, newsletters, presentations, briefs, even notes from law school. Generating content consumes a large amount of our lawyerly time. The problem facing many attorneys is – “what do I do with it?” If you have a [...]
One of the biggest questions lawyers ask when it comes to websites, social media, and online marketing efforts is “How am I doing?” The immediate response is that it is very hard to measure the return on investment (“ROI”) from websites, blogs, and social media – it is simply difficult to quantify the [...]
What is RFPattorney?RFPattorney provides cloud legal RFPs for businesses and legal departments and a cloud legal marketing platform for lawyers. Our blog provides useful and interesting posts for lawyers, in-house counsel and those in need of legal services. You will also find news, updates and tips for effective use RFPattorney.com.
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