Currently viewing the category: "Online Search and Leads"

Make Your Law Blog Stand Out – Google Authorship in Search

By On November 16, 2012 · Leave a Comment

Google recently enhanced their search results with an element called authorship in search.  It is a cool feature that can really make your blog posts stand out in search results, yet it is underutilized by the majority of law bloggers out there.    Essentially, it links your content to your Google profile.  I know what [...]

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Chasing the Right Opportunities

By On October 5, 2012 · Leave a Comment

Many business development folks, legal marketers, and bloggers often write about how to make and secure new contacts and leads.  However, a lead does not equal a new client.  You must bring that client all the way through the sales funnel before you can call your efforts successful.  You must decide which clients/leads are [...]

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Word of mouth lawyer referrals are dead (not really)

By On July 20, 2012 · Leave a Comment

If you read the title of this post and thought – “that’s crazy” – well, you were right.  Word of mouth referrals are one of the best ways to develop business as a lawyer – always have been, always will be.  They are certainly not dead.  Many attorneys I know rely on it as their [...]

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Google launches Knowledge Graph, and its (potential) improvements to legal search

By On May 18, 2012 · Leave a Comment

The last couple years have seen significant changes in the way Google handles indexing and search results, including Panda (rewarding high quality content), Search Plus Your World [...]

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Be Careful – Google May Penalize Overly SEO Optimized Websites

By On March 16, 2012 · 2 Comments

Figuring out what is going on behind the curtain at Google and Bing can be extremely difficult.   Indeed, an entire SEO industry has emerged to help people improve their position in search results.  However, sometimes the search engines provide a glimpse into how they work and how to improve your ranking.   [...]

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Not all leads generated online are created equal…

By On February 22, 2012 · 1 Comment

The internet and social media have had a profound impact on business development for lawyers and law firms.  In addition to empowering lawyers to better demonstrate expertise, enhance reputations and grow relationships, the web is a powerful tool to actually get new clients and grow your law practice.  Leads.  Prospects.  Potential clients.  Whatever [...]

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