Google recently enhanced their search results with an element called authorship in search. It is a cool feature that can really make your blog posts stand out in search results, yet it is underutilized by the majority of law bloggers out there. Essentially, it links your content to your Google profile. I know what [...]
Many business development folks, legal marketers, and bloggers often write about how to make and secure new contacts and leads. However, a lead does not equal a new client. You must bring that client all the way through the sales funnel before you can call your efforts successful. You must decide which clients/leads are [...]
If you read the title of this post and thought – “that’s crazy” – well, you were right. Word of mouth referrals are one of the best ways to develop business as a lawyer – always have been, always will be. They are certainly not dead. Many attorneys I know rely on it as their [...]
Figuring out what is going on behind the curtain at Google and Bing can be extremely difficult. Indeed, an entire SEO industry has emerged to help people improve their position in search results. However, sometimes the search engines provide a glimpse into how they work and how to improve your ranking. [...]
The internet and social media have had a profound impact on business development for lawyers and law firms. In addition to empowering lawyers to better demonstrate expertise, enhance reputations and grow relationships, the web is a powerful tool to actually get new clients and grow your law practice. Leads. Prospects. Potential clients. Whatever [...]
What is RFPattorney?RFPattorney provides cloud legal RFPs for businesses and legal departments and a cloud legal marketing platform for lawyers. Our blog provides useful and interesting posts for lawyers, in-house counsel and those in need of legal services. You will also find news, updates and tips for effective use RFPattorney.com.
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