Tip: Selecting Your Niche

By Ryan Bowers On October 25, 2011 · Leave a Comment

On the RFPattorney Blog, we regularly feature tips for effective use of RFPattorney, which always begin with “Tip:” – check back for great advice on optimizing your experience. These useful tips will also appear in the news feed on your dashboard.

Our first tip: select your niche based on your target clients.

A Presence on RFPattorney focuses on one industry or one legal service. For instance, you could create a Construction Presence or a Breach of Contract Presence, respectively. Why? Because one-size-fits-all profiles are not an effective way to connect with clients. Instead, we categorize each Presence from the perspective of the client looking for legal services – Do you serve my industry? Do you provide the service I need? Our system allows attorneys to leverage their specific skills and niche expertise by adding content – case studies, articles, blog posts, events, and more – related only to that specific niche. Further, our system makes it much easier for a potential client to find and connect with the right attorney.

When creating your free Presence, simply choose a niche from our comprehensive list. Your selected niche is clearly stated on your public Presence and is also part of your custom URL. Our system ensures the right clients find you!

Ryan Bowers

Founder of RFPattorney.com and author of the RFPattorney Blog. Over 8 years of experience practicing law, including past experience at an international law firm, a national law firm, and a small firm. Currently GC and VP Operations for large mechanical construction company. Midwesterner, home renovator, golden retriever wrangler, new dad, Wolverine, & avid hockey fan.